BLACKPINK member Jisoo has launched her first campaign as a global ambassador for the footwear brand Salomon. The 'In The Open' campaign features the brand's autumn/winter collection set against urban and winter landscapes.
The campaign marks a strategic shift for Salomon, leveraging high-profile celebrity influence to bridge the gap between technical outdoor gear and mainstream fashion. By positioning the brand within urban winter landscapes, the marketing emphasizes versatility, appealing to a broader consumer base beyond professional athletes.
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The coverage focuses on the star's role as a global ambassador and the new winter collection.
The thematic background of the campaign is not detailed.
The coverage highlights the campaign's exploration of movement between city and outdoor environments.
Specific technical details of the footwear models are omitted.
The coverage focuses on the specific footwear models featured in the campaign.
The lifestyle narrative behind the campaign is mentioned less.
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