Interparfums signs global fragrance license with Puma; launch planned for 2027
According to WWD, Interparfums has signed a 10-year global fragrance license with Puma to translate Puma’s cultural and athletic relevance into a new fragrance line, with a planned launch in 2027.
Key facts
- 01License duration is 10 years.
- 02Parties involved are Interparfums and Puma.
- 03Goal is to translate Puma’s cultural and athletic relevance into a new global fragrance line.
- 04Launch is planned for 2027.
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