Insta360 opens its first US flagship store in New York's Times Square
According to SCMP Tech, Chinese action camera maker Insta360 opened its first US flagship store in New York's Times Square on Saturday. Co-founder Max Richter stated the launch marks a step to leap to the next stage of growth as the firm deepens its US footprint amid price competition with DJI and memory cost pressures.
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Key facts
- 01Insta360 opened its first US flagship retail store in New York's Times Square on Saturday.
- 02The company is a Chinese action camera maker and rival to GoPro and DJI.
- 03Co-founder Max Richter described the launch as a move to 'leap to the next stage of growth'.
- 04The expansion occurs as the firm navigates escalating price competition with DJI and industry-wide memory cost pressures.
- 05Richter stated that the US market plays a very important role for the company.
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