fashionBreakingUpdated 2 h ago · since 22 Sept 2026
Study finds Shein, Temu and AliExpress hold significant share of online apparel market
A study by the Institut Français de la Mode indicates that Shein, Temu and AliExpress accounted for nearly one-third of online apparel purchases by volume in the first seven months of 2026. The findings suggest these platforms have established a growing market presence, which may be impacted by European taxes on small parcels.
The data underscores the rapid expansion of cross-border e-commerce platforms in the European apparel sector. It remains to be seen whether regulatory measures like parcel taxation will effectively offset the competitive pricing strategies employed by these companies.
What all reports share
01Shein, Temu and AliExpress accounted for nearly one-third of online apparel purchases by volume in the first seven months of 2026.
02The data comes from a study published by the Institut Français de la Mode.
03European taxes on small parcels are noted as a factor that may curb the market hold of these platforms.
Where the coverage differs
United Kingdom: The report highlights the significant volume of online apparel sales captured by these three platforms.
India: The report highlights the significant volume of online apparel sales captured by these three platforms.
NL: The report highlights the significant volume of online apparel sales captured by these three platforms.
AI-generated from the sources below. Always check the originals.
The framing spectrum
Overall tone of each country's coverage of this event, judged from the articles listed below. How we judge
Supportive
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Descriptive
GBINNL
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How each country tells it
United KingdomMarket analysis
Typical headline, translated
Shein, Temu and AliExpress account for almost a third of online apparel purchases
Emphasises
The report highlights the significant volume of online apparel sales captured by these three platforms.
Limited coverage: 1 article1 article · FashionUnited UK
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