Henkel grows thanks to its haircare segment and new brand Olaplex; research helps strengthen the business
According to Handelsblatt, Henkel's hair segment is growing faster than its overall consumer business. Research and the new Olaplex brand are expected to strengthen Henkel further, but competitors are catching up.
Key facts
- 01The hair segment is growing faster than Henkel's other consumer business.
- 02Research and the Olaplex brand are expected to strengthen Henkel.
- 03Competitors are catching up with Henkel.
- 04The article is from Handelsblatt.
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