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fashionDevelopingUpdated 5 h ago · since 22 Sept 2026

Frame reopens renovated SoHo flagship in New York

Frame has reopened its renovated SoHo flagship store in New York, presenting the space as a gallery-style experience. The store at 51 Greene Street now trades with new hours, aligning with the renovation theme and SoHo’s artistic legacy. The reimagined flagship emphasizes an immersive retail environment inspired by SoHo’s loft spaces of the 1960s and 70s.

2 sources2 countries2 articles2 independent outletsSource strength 44/100 ⓘFrame
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Key facts

  1. 01Frame reopened its SoHo flagship in New York
  2. 02The store location is 51 Greene Street
  3. 03The renovation recasts the space as a gallery-style or immersive experience
  4. 04Opening hours mentioned: 11am–7pm Mon–Sat, 12pm–6pm Sun

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Sources

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