Foton Automotive unveils European market strategy, planning to localize products and ecosystems in Europe
On September 14 at the Hannover IAA Commercial Vehicles show, Foton Automotive unveiled its European market strategy to localize products and ecosystems. The company announced its global 13 millionth vehicle delivery with the Om Man Galaxy 9, which had been tested in Spain, and outlined targets to reach 50% new energy vehicle sales and 40% internationalization by 2030, with Europe defined as a core hub under an 'In Europe, for Europe' approach.
Key facts
- 01Date: September 14 at Hannover IAA Commercial Vehicles show.
- 02Event: Foton Automotive unveils European market strategy and localization plan.
- 03Milestone: Global 13 millionth vehicle delivered; model OM오man Galaxy 9 tested in Spain.
- 04Targets: By 2030, 50% of NEV sales and 40% internationalization.
- 05Core idea: Europe is a core hub in Foton's globalization and the approach is 'In Europe, for Europe'.
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