Esports player Naiwu secures major brand endorsements
According to Huxiu, Chinese esports players’ endorsement deals have expanded beyond gaming-related products into mainstream brands, with JDG Naiwu slated to appear at JD Mall on September 24 for a 40-seat in-person event. The report notes that in 2024 the trend accelerated, with Naiwu’s business footprint including Prada, Armani, and Alienware brand collaborations, approaching the level of entertainment celebrities.
Key facts
- 01JDG Wuwei will appear at JD Mall South Third Ring store on September 24, with only 40 in-person seats available.
- 02Naiwu's endorsements include campaigns with Prada footwear, Armani partner endorsements, and Alienware brand ambassador roles.
- 03The article describes three stages of Chinese esports players' commercial partnerships, with a rapid acceleration of the trend after 2024.
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