Dreunen claims Microsoft’s gaming restructuring effectively absorbs its own studios into external publishers
According to IT Home, Wccftech reported that Joost van Dreunen argues Microsoft’s gaming acquisitions created a reverse acquisition pattern, with Xbox internal studios absorbed into external publishers such as Activision Blizzard and ZeniMax. The report notes the total spend on these publishers and Dreunen’s background as a NYU Stern professor and former SuperData Research founder.
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Key facts
- 01Microsoft spent about 765 billion USD total on game publishers including Activision Blizzard and ZeniMax (as cited in the article).
- 02Microsoft announced in 2020 it would cash acquire ZeniMax Media for 75 billion USD.
- 03Microsoft’s 2023 acquisition of Activision Blizzard was about 687-690 billion USD, described as Microsoft's largest-ever in amount.
- 04Joost van Dreunen is a professor at NYU Stern and former founder of SuperData Research, who writes in the SuperJoost Playlist newsletter.
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