Djerf Avenue opens its first permanent retail store in New York City
According to WWD, Matilda Djerf, a Scandinavian influencer and founder and chief creative officer, opened the doors to her first permanent retail store in downtown New York on Saturday, marking Djerf Avenue's first permanent store in New York City.
Key facts
- 01Matilda Djerf is a Scandinavian influencer and serves as founder and chief creative officer.
- 02She opened the first permanent Djerf Avenue retail store.
- 03The store is located in downtown New York.
- 04The opening occurred on Saturday.
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