Designer Aaron Esh relaunches AllSaints and develops his own punk brand in London
According to WWD, designer Aaron Esh is relaunching AllSaints by day while developing his own London punk brand by night and on weekends, building a distinctive wardrobe. He craves creative freedom and has no interest in creating a universal brand, focusing on his own label.
Key facts
- 01Aaron Esh is relaunching AllSaints by day.
- 02He is developing his own London punk brand by night and on weekends.
- 03He aims for creative freedom and is not interested in a universal brand.
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