fashionDevelopingUpdated 12 h ago · since 25 Sept 2026

Demna Gvasalia becomes Gucci's artistic director and leads a new era for the house.

According to Vogue Korea, Demna Gvasalia has become Gucci's artistic director and is steering a new era for the house, following his tenure at Balenciaga and Vetements. He presented Gucci's first collection, La Famiglia, in a film-like format after being named Gucci's head last summer and has since emphasized lightweight, practical design and internalizing Gucci Atelier to speed up production.

1 source1 country1 article1 independent outletsSource strength 22/100 ⓘGucci
Demna Gvasalia becomes Gucci's artistic director and leads a new era for the house.
coda.news analysis

Key facts

  1. 01Demna Gvasalia is Georgia-born and 45 years old.
  2. 02He co-founded Vetements and later became Balenciaga's artistic director before joining Gucci.
  3. 03He was named Gucci's artistic director last summer after a decade at Balenciaga.
  4. 04He moved Gucci Atelier inside the building to enable faster, more linear production.

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