David's Bridal appoints Kathy Cherian as chief financial officer.
According to FashionUnited, US bridal retailer David's Bridal has appointed Kathy Cherian as chief financial officer, bringing in the former Nike Canada CFO as it shifts from a traditional bridal retailer to a technology-enabled ecosystem. Cherian aims to apply financial and operational rigour to growth across AI, marketplaces, media and B2B, with three first-year measures of success focused on a healthy core, clearer economics for growth businesses, and a partner-like finance team.
Key facts
- 01Kathy Cherian named chief financial officer of David's Bridal
- 02Cherian previously CFO at Magnolia and formerly CFO of Nike Canada; has 20+ years in consumer, retail and multichannel businesses; at Nike Canada she delivered five straight years of double-digit revenue and EBITDA growth
- 03David's Bridal repositioned to a technology-enabled ecosystem spanning AI, commerce, marketplaces, media and B2B, and recently launched Pearl Connect
- 04CEO Kelly Cook commented on Cherian's qualifications, citing Nike’s $10+ billion in strategic investments in North America and Nike's Consumer Direct Acceleration as relevant context
- 05Cherian said finance will oversee economics across store, marketplace and media businesses, noting different financial behaviors and the need for integrated customer economics
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