UK-based circular economy firm CTR Group has acquired the fashion rental platform Hirestreet. The deal integrates rental and resale operations to scale subscription-based fashion services. Hirestreet's subscription model, which includes a partnership with Asos, currently generates over 50 percent of the company's revenue.
The acquisition highlights a strategic shift toward consolidating circular economy services, moving beyond niche rental models toward integrated logistics and resale infrastructure. By leveraging CTR Group's existing operational scale, Hirestreet is positioned to transition from a startup platform to a more robust national subscription service.
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The coverage focuses on how the acquisition provides Hirestreet access to CTR's extensive operational infrastructure.
The report details the operational capacity of CTR Group and the rapid revenue growth of Hirestreet's subscription model.
The report highlights the integration of rental and resale businesses under a single owner to facilitate national scaling.
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