Chery is considering introducing its overseas brands OMODA and JAECOO to the domestic market to boost sales. The twin brands, which target the premium market, have seen global sales surpass one million units. Marketing teams are currently being assembled for the domestic rollout.
The potential domestic introduction of OMODA and JAECOO highlights an unusual trend where successful export brands are brought back to the home market to counter domestic sales pressure. Observing how these historically overseas-focused brands are positioned against established luxury marques in China will indicate whether export-oriented success can translate domestically.
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Chinese reports highlight that strong overseas performance and domestic sales pressure prompt Chery to bring its global twin brands OMODA and JAECOO back to China.
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