Burberry has launched '170: The Anniversary Portraits' to celebrate its 170th anniversary. The campaign features 170 individuals photographed in London, New York, Seoul, and Shanghai wearing ten different outerwear styles.
The campaign demonstrates a shift in luxury marketing toward community-focused storytelling, balancing the brand's heritage with a global, multi-city approach. By referencing the 2009 'Art of the Trench' campaign, Burberry is explicitly positioning this anniversary as a continuation of its digital-era legacy.
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The report highlights the creative team, including photographer Jack Day and chief creative officer Daniel Lee.
Specific celebrity names are not mentioned.
The coverage focuses on the creative direction and the campaign's connection to the 2009 'Art of the Trench' concept.
Specific celebrity names are not mentioned.
The coverage emphasizes the inclusion of community members and celebrities such as Lila Moss and Ruthie Rogers.
Technical details regarding the creative direction and historical campaign references are omitted.
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