Brazil's antitrust agency CADE rejects Keeta's request to stop 99Food's exclusive merchant agreements.
According to Huxiu, Brazil’s antitrust authority CADE rejected Keeta’s request to halt exclusive merchant agreements with 99Food and said the case would continue with further investigation. The article notes Keeta’s operational and financial performance in Saudi Arabia, including UE profitability after 22 months as of July 2026, and contrasts it with longer timelines in Hong Kong. It also provides 2025 operational data for Saudi Arabia, including orders, cities, merchants, and riders.
Key facts
- 01CADE rejected Keeta's request to stop exclusive merchant agreements with 99Food; investigation continues.
- 0299Food is described as Didi's overseas selling platform.
- 03Keeta achieved unified economics profitability in Saudi Arabia after 22 months, as of July 2026.
- 04In 2025, Keeta delivered over 150 million orders in Saudi Arabia across 23 cities, with more than 50,000 partner merchants and over 38,000 riders.
- 05Keeta began operations in Saudi Arabia in September 2024, starting near Al-Khaji (about 80 kilometers southeast of Riyadh) and then entering Riyadh about a month later.
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