fashionDevelopingUpdated 12 h ago · since 21 Sept 2026

Asos appoints Law Roach as its first stylist in residence

According to FashionUnited UK, UK online retailer ASOS has appointed Law Roach as its first stylist in residence. The partnership launches in autumn/winter 2026 with Roach styling six covers for the relaunch issue of ASOS Magazine and shaping campaigns, with additional activations planned throughout the year.

1 source1 country1 article1 independent outletsSource strength 22/100 ⓘAsos
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Key facts

  1. 01Law Roach is ASOS's first stylist in residence.
  2. 02Roach will style six covers for the relaunch issue of ASOS Magazine.
  3. 03Partnership launches in autumn/winter 2026 and includes campaigns, styling content and digital channels.
  4. 04New research cited shows 68 percent of consumers find knowing what to buy easier than knowing how to wear it.

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