AO World acquires camera retailer Jessops from Peter Jones.
According to The Guardian Business, AO World completed the acquisition of camera retailer Jessops from Dragons’ Den star Peter Jones on Thursday. The purchase continues AO World's strategy to broaden its appeal beyond white goods, phones and TV.
Key facts
- 01AO World completed the acquisition of Jessops.
- 02Jessops was owned by Peter Jones.
- 03The deal was completed on Thursday.
- 04The move broadens AO World’s consumer electronics offering beyond white goods, phones and TV.
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- Flash sale: AO snaps up camera seller Jessops from Dragons’ Den star Peter Jones · The Guardian Business