Alo opens Zhangyuan pop-up in Shanghai
According to FashionUnited, Alo has officially landed in China, opening its Zhangyuan pop-up in Shanghai on Monday as its first physical retail investment in Mainland China. The three-floor space connects retail with movement, wellness and community and will open to the public on Thursday, offering women’s and men’s apparel, footwear and accessories along with invitation-only wellness experiences.
Key facts
- 01Alo opened its Zhangyuan pop-up in Shanghai with three floors and exterior courtyards.
- 02It marks Alo’s first physical retail investment in Mainland China.
- 03The pop-up will offer invitation-only wellness experiences such as personal training, massage therapy, sound healing and meditation.
- 04Alo plans eight additional stores in China across seven cities: Shanghai, Beijing, Hong Kong, Macao, Shenzhen, Hangzhou and Chengdu.
- 05In August, Alo launched its Official Tmall Flagship Store and WeChat e-commerce Mini Program.
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- Alo steps up China push with Zhangyuan pop-up in Shanghai · FashionUnited