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Tommy Hilfiger led New York Fashion Week for Spring 2027 with a $58 million marketing investment value (MIV). Launchmetrics identified Hilfiger and Calvin Klein as the most talked-about brands during NYFW. The brand emphasized a multimarket approach and social-first storytelling fueling its prominence.
Kylian Mbappé has ended his long-term partnership with Nike to become the flagship athlete for Swiss brand On as it enters the football market. The launch of On Football generated 16.22 million dollars in media impact value, with Mbappé debuting the brand's first football boots during training and match play.
Tommy Hilfiger led New York Fashion Week for Spring 2027 with a $58 million marketing investment value (MIV). Launchmetrics identified Hilfiger and Calvin Klein as the most talked-about brands during NYFW. The brand emphasized a multimarket approach and social-first storytelling fueling its prominence.
Kylian Mbappé has ended his long-term partnership with Nike to become the flagship athlete for Swiss brand On as it enters the football market. The launch of On Football generated 16.22 million dollars in media impact value, with Mbappé debuting the brand's first football boots during training and match play.
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